BUILDING FOR GENERATIONS.

HVIDSTEN GROUP

Hvidsten Group is a privately-owned commercial real estate development and investment company based in Bangkok, Thailand. The company takes great pride in its affiliation with Hvidsten Eiendom AS, who for three decades has experienced success with its property concepts in Scandinavia.

In Thailand Hvidsten Group has successfully brought large scale projects from concept to construction stage. Hvidsten Group has sold EIA approved projects with building permits to other investors and developers, totaling 397,000 sqm of GFA on 27 rai of land in Pattaya. These projects included residential, retail and hospitality elements.

A History of Inspiration

Norwegian property developer, Hvidsten Eiendom AS, was founded in July 1991 by Mr. Arne Hvidsten, and launched its first project development in 1995. During nearly 30 years the company has delivered a diverse range of property types, accomplished through acquisitions and development of projects in Scandinavia, where Hvidsten has covered all asset classes including retail, restaurants, hotels, offices and residential space.

CHANGING URBAN LANDSCAPES

In Scandinavia Hvidsten has specialised in the conversion of commercial real estate into residential and mixed-use developments – usually with a young and modern character.

At a very early stage Hvidsten pursued the rebirth and restoration of some of the older districts of Oslo. The strategic foresight to restore historic properties has paid off as previously neglected neighbourhoods have been transformed into active and vibrant communities populated by businesses and private residents.

Urban renewal has been a trademark of Hvidsten from its outset and this has earned the company an edge in the marketplace. The drive to preserve history for future generations is part of Hvidsten’s commitment to enhancing the environment and giving back to society.

HOMES FOR A BETTER LIFE AND ENVIRONMENT

Hvidsten’s corporate goal remains constant to this day. Its cornerstones are commitment to delivering inspiring spaces and consideration for the environment it operates in.

Quality Lifestyle and Quality Construction are not achieved simply by emphasising surface materials and workmanship. Instead Hvidsten has developed its own philosophy of incorporating Safety, Energy and Privacy (SEP) features.

Ignoring these features may maximise a developer’s profit, however customer satisfaction levels drop as a result. Hvidsten therefore integrates SEP features to increase safety, reduce energy needs and optimise privacy for its customers.

INNOVATION AND LEADERSHIP

Hvidsten Eiendom AS was one of the first property developers in Scandinavia to introduce branding to the housing market. Launching innovative, branded projects proved to be a hugely successful strategy, prompting many other developers to follow.

Over time Mr. Arne Hvidsten has built a distinctive company profile, with Hvidsten earning a unique reputation for creating original and novel property developments and marketing campaigns. As a familiar character in Norwegian business circles and the media industry, Mr. Arne Hvidsten has often been invited to hold speeches at business events and meetings. Hvidsten Eiendom AS has also been used as a case study for successful marketing and communications strategies in Scandinavian business school curriculums.

The Attraction of Thailand

South East Asian countries have long competed to attract tourists from all over the world. Over the years a notable extension of tourism has become apparent – namely the Retirement and Second Home (RSH) market. Thailand is at the forefront of RSH development and offers an attractive combination of quality of living compared to cost. The fascination with Thailand is driven by a stable, warm climate; affordability; a tolerant culture; and exotic food and destinations.

With an eye to the future, Hvidsten Group established operations in Thailand in 2005 inspired by a simple vision: to deliver the same superior standards of design and innovation to the Asian property market as customers have come to expect in Scandinavia.

THE CHANGING FACE OF PATTAYA

Nowhere is the emergence of the RSH market more evident than in Thailand’s most popular resort destination, Pattaya. A combination of increasing numbers of visitors and recent infrastructure improvements have made the city one of the fastest evolving resort markets in Thailand and possibly Asia over the past few years. Moreover, the character of Pattaya and its surrounding areas have changed markedly, with a strong focus on lifestyle, family and sports, leading to increased demand for vacation homes.

KEY DRIVERS OF THE REGION

–  Thailand’s most popular resort destination with over 16 million hotel guests in 2017
–  Minimal seasonal effect with stable climate and visitors arriving all year round
–  Close proximity to international airports and capital city, Bangkok
–  Major ongoing and planned infrastructure improvements
–  Initiatives by tourism authorities and local government to entice family and retirement market
–  Top class international schools and healthcare options
–  Wide variety of entertainment, shopping and lifestyle activities available
–  Thailand’s only beachfront high-rise destination

WHY NA JOMTIEN?

Apart from its beautiful surroundings, Na Jomtien has also emerged into a core connection point in Thailand’s impressive new infrastructure and business initiative, the Eastern Economic Corridor (EEC). During the next few years Na Jomtien will see a convergence of infrastructure projects that will place this previously unfamiliar destination on the map and radically increase property values in the area.

Hvidsten Group is planning a major investment in the destination, which will become a major boost for the local economy during the project’s progression and following completion. Hvidsten Group see great potential in EEC and expect developments under it to have a positive effect on our business.

MAJOR EEC INITIATIVES

A new highway from Bangkok to Rayong, bypassing Pattaya City, is scheduled for completion in 2020, with a new exit leading to Sukhumvit Road just 1 km away from Hvidsten Group’s new project. A new high-speed rail network connecting Thailand’s three major international airports – Don Muaeng, Suvarnabhumi and U-Tapao – awaits commencement of construction, with the high-speed rail station for Pattaya to be located only 2 km from Hvidsten Group’s Na Jomtien project site. U-Tapao International Airport, a short 25-minute drive from the project, is due to undergo a major expansion over the next few years, increasing its capacity in 2023 to 15 million travellers per year. With all these new initiatives in place, Hvidsten Group’s new project at Na Jomtien is perfectly positioned to capitalise on a higher volume of visitors and improved accessibility.

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